Facebook Registers An All-Time High In Total Ad Revenues, Rapid Growth In Mobile Revenue

Facebook’s financial performance for the second quarter of 2013 has stunned everyone with mobile advertising revenue amounting to almost 41 percent of the total apart from being an all time high for the firm.

However, what was apparent from the report was that mobile ad revenues grew four times as much as its desktop ad revenues. What this could mean, from the earnings, is that eventually its mobile revenue could easily overtake revenues from desktop.

So, when could this possibly happen?

With Facebook mobile ad revenues growing by an average of 9% every month, it seems as if it will take another two quarters for the numbers to tip in favor of mobile advertising – more specifically, with 59% going to mobile and 41% to desktop.

Of course, there’s a risk in making such predictions as market dynamics are hard to account for but since we are taking the average, which is below Facebook’s recent figures, we are expecting the company to underperform in the quarter.

But with mobile ad revenues doing so well, what will happen to desktop advertising revenues?

One thing’s for sure: desktop advertising revenues aren’t growing much if at all. With the difference between the ad revenues generated for desktop between Q1 and Q2 being only $69 million, it pales in comparison to difference in mobile revenues and which amounted to $282 million.

If one does the math, it amounts to almost 4 times the revenue generated for desktops, and is almost 75% in terms of percentage gain between the first two quarters of 2013.

So, what should that tell you? Mobile revenues are the future of Facebook indeed!